Blue Diamond Xtremes Almonds Medal
Blue Diamond wanted to do something with the 2020 Tokyo Olympics, but they didn’t have an official sponsorship, meaning we couldn’t say or show anything related to the Olympics. No athletes, no photos, no mentions. Yikes. So how did we insert ourselves into the conversation? By tapping into a cultural truth surrounding the Olympics: the iconic Olympic medal bite.
VISUAL STYLE
THE MEDAL
A food artist in Australia brought the vision to life as fifty, 100% edible, hand-crafted almond and marzipan medals made from Blue Diamond Xtremes, their spiciest line of almonds.
